Web Survey Bibliography
Title Human factors in business-to-business research over the internet
Author Culkin, N., Brown, Js., Fletcher, J.
Source International Journal of Market Research, 43, 4
Year 2001
Access date 12.05.2004
Abstract
This paper explores the problems and challenges surrounding the conduct of research via the internet among business audiences and highlights the great potential that exists for business-to-business research over the net. It also identifies some of the main obstacles to researching in this way, and examines the factors which cause them.
Year of publication2001
Bibliographic typeJournal article